The introduction of the iconic Signature “C” Pattern. Creative direction for all marketing communications overseeing domestic and international advertising, direct mail, OOH, in-store, window communication, packaging, annual reports, collateral and internet (overseeing the internal launch of the first e-commerce website). As part of the initial creative team lead by Lew Frankfort and Reed Krakoff, the brands reinvention was responsible for the growth from a $500M to $3B Fortune 500 company.