ethan allen GLOBAL | the art of making home

Bit by bit putting it together.
The challenge: to bring a fresh, colorful, and fashionable approach to establish Ethan Allen as a relevant and desirable destination for home interior design. This international campaign implemented via national TV, digital, social, and traditional platforms repositioned Ethan Allen to appeal to a younger, unfamiliar customer while reengaging the core client. Store and website traffic increased 20% in the first three weeks after launch.

Music: “Putting it Together,” Sondheim; arranged and recorded by Anna Dellaria. Directed by Joe Wright for Sibling Rivalry; agency: in-house.