Demin Redefined. Recklessly Sexy and Dangerously Bold defined the first dual-gender denim launch since the merging of Structure and Express. Celebrating the launch of Express Denim was an inspired collection of art hung from the waist down. Created by 21 world-renowned artists who found their muse in Express Denim, each hangtag is as expressive, individual, and personal as the jeans. This springboard of concept inspired all channels of communication from shopping bags to store experience.