gillette | venus “use your &” digital campaign
With the #UseYourAnd digital campaign, Gillette Venus invited women and girls to reject limiting labels and embrace their own unique and extraordinary qualities, sharing their stories of individuality and pride on YouTube, Facebook, and Twitter. This striking global campaign generated much buzz, was well covered on dozens of blogs and news outlets, and generated over 20+ million views. With the extension of multiple videos, such as the “Venus” music video launching the contemporary remake of the Bananarama Venus theme song and the story of #UseYourAnd, the perspective and content remain relevant today.
#UseYourAnd
