kohl’s | jennifer lopez launch print
Kohl’s Celebrity Collaborations
As lead creative liaison with agency and client, I partnered with Kohl’s CMO and internal creative team on seasonal omnichannel campaign launches of celebrity partnerships including SVVW Simply Vera Vera Wang, Jennifer Lopez, Mark Anthony, Lauren Conrad, and Bobby Flay, to name a few, in all broadcast media, print, digital and social campaigns.
Jennifer Lopez | Mark Anthony for Kohl’s
The collections became available at Kohl’s department stores and at Kohls.com in 2011. The debut of Lopez’s and Anthony’s lines marked the biggest product launch in the retailer’s history. The omni channel campaigns were built around each celebrity’s persona.
