kohl’s multichannel | broadcast
As lead creative liaison with agency and client, I partnered with Kohl’s CMO and internal creative team on seasonal omnichannel campaigns and style guides from 2008 to 2012. This period saw an increase in store sales from 10B to 18B, overcoming a volatile economic period. Acknowledged with multiple awards, including RAC: Kohl’s Life In Rhythm Campaign, 2009; RAC: Kohl’s Simply Vera Vera Wang Launch 2009; RAC: Kohl’s Give Back Campaign 2010; and Ad Age, best web video campaign: Kohl’s Jennifer Lopez and Mark Anthony, 2011.