sean john fragrances | “i am king”
Sean Combs was poised to launch his second fragrance franchise for Estee Lauder, riding Unforgiveable's overwhelming success. This second franchise also needed a branding execution from ground up: bottle design, packaging, branding elements, visuals, website, copy, and selling notes. Off to the south of France to create a uniquely Sean John campaign. I Am King, another great success story for Federated and Estee Lauder, and quite the global adventure.
television
print advertising
“i am king” brand book
“i am king” mood boards and bottle concepts
e commerce | digital videos
